The Interest to Buy Home Industry Products of the Baduy Tribe: the Effectiveness of Sharia Marketing Mix and Religiosity

This study aims to analyze (1) the effect of sharia marketing mix on interest in buying Baduy ethnic home industry products, (2) influence religiosity and (3) products. tribe. The object this research is product Tribe. Respondents who became population were visitors Tribe settlement prioritized consumers had bought sample taken amounted 85 respondents. method used a quantitative with data collection methods form questionnaire. Data analyzed using multiple linear regression test. results indicate that Islamic has significant positive have total contribution 29.8 percent influence, while remaining 70.02 are influenced by other variables not examined research.